Meet the Gen Nude® collection: 60 shades. 4 finishes. A million ways to go nude. Developed in 20 next generation nude shades to complement all lip and skin tones, this long-wearing matte liquid lipstick formula is primer-infused to help color stay in place and prevent feathering. With a velvety, lightweight feel it glides on with no pull and contains moisturizing ingredients to counteract the dryness associated with many matte lipsticks. This full-coverage formula is also available in 10 Statement Lip shades.